Avina Direct was founded in Houston, Texas in 2013 by a team that had watched US distributors and brand owners overpay through layers of trading companies. Each layer added margin, delay, and opacity. We built the company to operate differently.
From day one, we focused on Vietnam — long before "China + 1" became industry strategy. Vietnam's textile manufacturing maturity, lower labor costs, and favorable US trade treatment made it the right long-term bet for promotional product categories.
Twelve years later, that early bet has paid off. As Section 301 tariffs continue squeezing China-dependent buyers, our clients enjoy 0-7% duty rates and stable Vietnam-Houston supply chains. We've grown into a full-service procurement and import operation serving 300+ US clients — promotional distributors, packaging converters, marketing agencies, and national retail brands.
